The Animated Bingo Caller: Bringing the Campaign to Life

As the campaign for BJ's Bingo went live across the North West, West Midlands, and Berkshire in April, one of the most striking elements was the animated bingo caller. The team at Shipley Creative worked tirelessly to bring this character to life, commissioning TV assets that would captivate audiences and drive home the message.

At the heart of the campaign was lead animator Leia Arnold, who stitched together audio elements with stunning animation to create a visually engaging soundtrack. Working closely with artists Simon Vause, Rebekah McGlouhlin, Nicholas Wood, and Stewart Crowcombe, the team ensured that every detail was meticulously crafted to perfection.

But what really set this campaign apart was its focus on real customer reviews and comments. The team at Shipley Creative listened carefully to their client's requirements, devising a strategy that would highlight the positive experiences customers have had at BJ's Bingo. From the delicious food offer to the friendly staff and table service, every aspect of the bingo experience is showcased in vivid detail.

To further reinforce this message, the team created striking designs for Out of Home (OOH) elements, including 48-sheet and 6-sheet billboards and animated digital screens. These eye-catching displays were designed to grab attention and drive home the key message: BJ's Bingo is the place to be for a fun and unforgettable night out.

In addition to OOH elements, Shipley Creative worked closely with their media booking partners, Edison Media, on selection and booking of TV assets. This included full management of a paid social campaign across Facebook and Instagram, as well as Google Ads (Pay Per Click – PPC) activity. The team also created a suite of social media assets to reinforce the campaign across BJ's social media channels.

One of the most innovative aspects of this campaign was the use of Sky AdSmart, the latest media innovation from Sky. This allowed advertisers to access millions of Sky and Virgin homes, ensuring that only the right households saw an advertisement. The team also created backs and street liners to fulfill placements booked on various media, including public transport (buses and trams).

Overall, the animated bingo caller was just one aspect of a comprehensive campaign that brought BJ's Bingo to life in a way that was both visually engaging and memorable. By focusing on real customer experiences and showcasing the best of what the brand has to offer, Shipley Creative created a campaign that is sure to drive results for BJ's Bingo.

Animated bingo caller